Fluffy · an iPhone app for cat and dog owners

Your cat or dog, as a virtual pet on your phone.

Upload a few photos and Fluffy makes a virtual twin that looks just like your pet. Play with it, hear what your pet might be saying, and dress it up. Add the Fluffy collar and the twin naps when your real pet naps.

Live · Resting · 25 minHome · inside safe zoneCollar 82%
Coming soon on theApp Store Tell me when it’s out

01 · Make the twin

Made from your photos, not a template.

Fluffy only makes twins of real cats and dogs. Yours keeps your pet’s coat, colors and that one ear that flops, so you’ll recognize it at a glance.

A photo of a scruffy terrier on a sofa
Your photo
A lifelike virtual twin of the same terrier
Their virtual twin
  1. Add up to 3 photosAny clear photo of your cat or dog. We check each one and tell you if it won’t work.
  2. Pick a style and a personalityLifelike or cartoon. Tell us if they’re playful, lazy or a little dramatic.
  3. Meet the twinIt moves into a cozy room in the app. Have more than one pet? Add them all.
A cartoon virtual cat in a cozy room

02 · Play

A pet that reacts to you.

The twin naps, eats, grooms and wanders around its room on its own. Touch the screen and it reacts.

  • Tap to play, tap again for a playful poke.
  • Hold or stroke to pet them. Cats start grooming, dogs sniff around.
  • Tap too much and they get annoyed.
  • With a collar paired, they do what your real pet is doing: sleeping, walking, eating.
Your cat · just nowSun spot’s mine. Five more minutes, then snacks.
A virtual cat sitting in a sunny room Hold to hear your pet

03 · Hear

Hear what they’re saying.

When your real pet meows or barks, hold the mic. Fluffy listens and shows a line in their personality, in a bubble above the twin.

  • Don’t like the line? Ask for another take.
  • Save the good ones and play them back later.

Just for fun. It’s not a translation of what your pet means.

04 · Create

Dress them up and take them anywhere.

Everything you make is saved to your pet, so you can switch back any time.

Lifelike virtual catCartoon virtual cat

New looks

Try your pet in another style, from lifelike to cartoon. Your first look is free.

AI photos

Pick a scene, or describe one, and get a photo of your pet there. Save it to Photos or share it.

“A sunny window seat with plants”

Scenes

Change the room your virtual pet lives in. Choose one of ours or describe your own.

A cartoon virtual dog wearing a collarClothesAccessoriesProps

Outfits

Try on clothes and accessories, or upload a photo of your own. Keep favorites in their wardrobe.

05 · Widget

On your Home Screen, all day.

Add a Fluffy widget in small, medium or large. Show your pet in their scene or pick one of your AI photos, and choose which pet shows up.

06 · Fluffy collar

Know what your real pet is doing.

Put the collar on your real pet and the twin follows along: when they sleep, it sleeps. See where they are, set safe zones, and check steps and sleep from Devices. If something looks off, like leaving a safe zone or a low battery, the twin tells you in a bubble.

4,212steps today
3 h 10 msleep since noon
3safe zones, with an alert when they leave
Liveor every 5, 10, 15 min

Get the app

Fluffy is coming to iPhone first.

It isn’t on the App Store yet. Leave your email and we’ll send one message when it is.